ANTHROPOLOGY SERVING BRANDS
Brands are cultural products that carry meaning. In order to service brands, Zoum Armada created ZA Prospecta, a visionary brand outlook service.
ZA Prospecta uses anthropology to introduce depth and new aspects into its brand strategies.
Anthropological outlook on the home, created for Réno-Dépôt
ZA Prospecta uses anthropology to introduce depth and new aspects into its brand strategies.
Anthropological outlook on the home, created for Réno-Dépôt
ZA anthropology from Zoum Armada on Vimeo.
Examples of ZA Prospecta’s anthropology services in action
FixAuto
Ethnographic study in branches
. the car, as seen from an anthropological perspective (meanings, perceptions and uses)
. user experience at car repair centres and customer expectations
Place Montréal Trust
Anthropology of location
. Anthropological thinking pertaining to shopping
. Analysis of lifestyle environment
. Experiences and behaviours
RONA and Réno-Dépôt
In-store anthropological research
. Metaphoric approach to defining the brand personality
