The agency
THE HISTORY
Zoum Armada was founded by Élisabeth Deschênes in 1988. Since then, the agency has set itself apart from others with a unique approach to brand architecture and marketing development for taking brands to market.
THE METHOD
Brand architecture: a three-step process leading to major revelations.
CAPTURE THE SIGNAL
A comprehensive analysis of your brand as a cultural, social and economical phenomenon from an anthropological and sociological perspective. An overview of existing and emerging markets to clarify the brand’s current and future role.CURRENT IDENTITY
CULTURAL FOUNDATIONS
EMERGING MARKETS
CONNECT THE BRAND
A definition of your brand’s universe, and the dream behind it—the raison d’être, vision and promise that guide its strategic choices.IDENTIFY THE VISION
CREATE THE UNIVERSE
DESIGN THE OFFER’S ARCHITECTURE
SEND OUT NEW VIBRATIONS
Creative and strategic deployment across all platforms, from communication to physical planning and brand experience.CONTENT ARCHITECTURE
AS A PRODUCT
AS A DERIVATIVE PRODUCT
AS MEDIA
THE SERVICES
Strategy
Monitoring
Planning
Branding
Media
Advertising
Web experiences
Graphic and environmental design
Direct and relationship marketing
Promotions
Public relations
Events
Production
THE EXPERTS
Anthropologists
Strategists
Brand architects
Creatives and designers
Producers and directors
Media planners
Writers
Cultural advisors
THE INDUSTRIES
Aerospace
Agribusiness
Insurance
Retail
Culture
Finance
Manufacturing
Pharmaceutical
Societal and governmental
Telecommunications
Tourism
THE CLIENTS
Aerospace Air France (Canada) Arts and culture Gesù Retail Réno-Dépôt Monsieur Muffler DeSerres Sopexa Canada (Vins d’Alsace, Pineau des Charentes, Vins de Bordeaux, Vins du Languedoc, Vins de Bourgogne, Côtes du Rhône, Vins du Roussillon, Vins de Bergerac, Vins du Sud-Ouest, Sieur d’Arques, Vins de France, Vins de Provence) Fix Auto Place Montréal Trust Automobiles Niquet STUDIO par RONA Société des bingos du Québec (Kinzo) Finance and Insurance Banque de développement du Canada (BDC) ING Direct France | Manufacturing Michelin Canada (Michelin et BFGoodrich) Services Raymond Chabot Société de gestion COGIR SADC Vallée-de-la-Gatineau Fondation canadienne du rein Mission Old Brewery Fondation du cancer du sein du Québec Tourism CLD de Brome-Missisquoi (Route des vins) Tourisme Cantons-de-l’Est Tourisme Charlevoix Escapaderomance.com Station Mont Tremblant Spas Relais santé |
ZA IN
Zoum Armada is a member of the global in' network.
in' comprises 94 independent integrated communication and marketing agencies with offices in 150 cities and 90 countries.
